The fashion world was sent into a frenzy in September 2018 with the announcement that Versace, the iconic Italian luxury house synonymous with bold designs, opulent extravagance, and a legacy of family drama, had been acquired by Capri Holdings Limited, the parent company of Michael Kors. The deal, valued at €1.83 billion (approximately US$2.12 billion at the time), marked the end of an era for the independent Versace family and signaled a significant shift in the landscape of high-end fashion. The headline, “Versace Foi Vendida,” accurately captured the shock and intrigue surrounding this momentous transaction.
The news, initially reported by Italian newspapers like the one that declared "Versace será vendida, afirma jornal italiano," spread like wildfire. The acquisition, immediately generating headlines such as "Versace é vendida para Michael Kors por mais de US$ 2 bilhões" and "Versace já é de Michael Kors, em negócio de US$ 2 bilhões," was met with a mixture of surprise, speculation, and concern. Many questioned the future of the brand under new ownership, wondering if the unique Versace DNA would be diluted in the pursuit of broader market appeal.
The sale, a major event covered by international media, raised several key questions. "¿Por qué Versace se ha puesto a la venta?" became a prominent query. While the official reasons cited by the Versace family focused on securing the long-term future and growth of the brand, analysts pointed to several contributing factors. These included the increasingly competitive luxury market, the challenges of maintaining independent growth in the face of global economic fluctuations, and perhaps, the desire for a strategic partner to navigate the complexities of the modern fashion industry. The sale, as highlighted in articles like "Venda da Versace mostra a dura vida do alto luxo (é…)," highlighted the inherent difficulties faced by even the most established luxury brands in maintaining their independence and profitability in a rapidly evolving market.
The acquisition by Michael Kors, later rebranded as Capri Holdings Limited, to include Jimmy Choo and Versace under its umbrella ("Grupo compra Versace, Jimmy Choo e Michael Kors"), was seen as a strategic move to expand the company's portfolio and reach a wider customer base. Michael Kors, known for its accessible luxury and strong brand recognition, aimed to leverage Versace's high-end positioning and iconic status to further solidify its presence in the premium segment. This move also demonstrated the consolidating trend within the luxury sector, where larger conglomerates are acquiring smaller, independent brands to achieve scale and diversification.
The immediate aftermath of the sale saw Donatella Versace, the creative director and sister of the late Gianni Versace, publicly reassure fans and stakeholders. "Donatella promete que a venda da Versace vai trazer…" captured the essence of her pronouncements. She pledged to maintain the brand's creative vision and unique identity while collaborating with Capri Holdings to leverage its resources and expertise for future growth. This commitment aimed to alleviate concerns about a potential dilution of Versace's distinct aesthetic and heritage.
current url：https://zgplty.squadlabel.com/news/versace-foi-vendida-41376